Nonprofit to launch a porn site? Not a headline one would expect to see, but definitely an attention-grabbing one. More interestingly then the generated pr or crtiticisms and rolled eyes with this recent PETA action is the business impact of this idea. This does seem to have an entrepreneurial nature to it, but definitely not something to hang your hat on. It is worth looking at as a case study, but don't take this as a recommendation for visiting PETA's new .xxx domain.
As the article relates:
An animal rights group, which is no stranger to attention-grabbing campaigns featuring nude women, plans to launch a pornography website to raise awareness about veganism.
The nonprofit organization, People for the Ethical Treatment of Animals (PETA) whose controversial campaigns draw criticism from women's rights groups, said it hopes to publicize veganism through a mix of pornography and graphic footage of animal suffering.
"We're hoping to reach a whole new audience of people, some of whom will be shocked by graphic images that maybe they didn't anticipate seeing when they went to the PETA triple-X site," said Lindsay Rajt, PETA's associate director of campaigns.
PETA has been accused of campaigning for animal rights at the cost of exploiting women. A Facebook group, Real Women Against PETA, was launched after the organization paid for a billboard showing an obese woman with the message: "Save the Whales. Lose the Blubber. Go Vegetarian."
Another critical Facebook group is called, "Vegans (and Vegetarians) Against PETA."
"PETA is extremely disingenuous," said Jennifer Pozner, executive director of the New York-based advocacy group Women In Media & News. "They have consistently used active sexism as their marketing strategy to garner attention. Their use of sexism has gotten more extreme and more degrading.
"This may be in their minds the only thing left at their disposal to lower the bar," she said.
PETA has filed paperwork to launch its pornography site when the controversial new .xxx domain becomes active in early December. While many nonprofits and corporations are scrambling to protect their website names from being hijacked by a pornographer slapping on a .xxx domain, PETA is embracing the new domain as just another way to conduct business.
"We try to use every outlet that we can to speak up for animals," Rajt said. "We anticipated that this new triple-X domain name would be a hot topic and we immediately decided to use it and take advantage of it to try to promote the animal rights message."
Jill Dolan, director of the program in gender and sexuality studies at Princeton University, was critical of the PETA campaigns.
"Exploiting porn to get people's juices going seems lame; exploiting pornographic images only of women to make their point is retrograde and misogynist," Dolan said in an email. "Come on, PETA. Don't be Neanderthals."
Rajt denied that PETA has been insensitive to women.
"Our demonstrators, the models, all chose to participate in our campaigns . . . It's not a very feminist thing to do to turn to women and tell them whether or not they can use their voices, their bodies to express their voice."
Visitors to the X-rated site will initially be presented with pornographic content as well as images from PETA's salacious ads and campaigns, Rajt said. Those images will be followed by pictures and video shot undercover of the mistreatment of animals. The site will also include links to vegetarian and vegan — using no animal products — starter kits as well as recipes.
PETA's ad campaigns have featured adult film stars Sasha Grey, Ron Jeremy and Jenna Jameson. In 2008, the organization's YouTube account was temporarily shut down after showing racy videos of celebrities and others posing nude.
"When people first visit the site, it will be very enticing and once they go just a little bit deeper, that's when they'll be confronted with images that we hope will make them stop and think and get them talking and hopefully encourage them to make a lifestyle change to a plant-based diet," Rajt said.
Read more: http://www.windsorstar.com/news/PETA+launch+porn+site+name+animal+rights/5424516/story.html#ixzz1YVNCq8aG
Tuesday, September 20, 2011
Tuesday, February 1, 2011
Philanthro-teens delving into nonprofit world
Crain's New York Business reported that kids raise the bar on giving with Facebook fundraisers, even their own foundations.
When Shannon McNamara was 13, her parents took her and her siblings to Peru during summer vacation to volunteer in an orphanage.
“At the beginning of the trip, I was thinking, 'Why can't I be on a cruise ship instead?' ” said Ms. McNamara, now 17 and a senior in high school in Basking Ridge, N.J. But the experience was “worth more than any cruise or trip to Disneyland could give you,” she said.
The family took a similar trip to Africa three years ago, and Ms. McNamara started her own nonprofit, Share (Shannon's After-School Reading Exchange), shortly after to help educate African girls. She has since volunteered in Tanzania every summer, and has collected 23,000 books and shipped them to schools there. She has also begun raising money for scholarships.
Meet the teen philanthropists. Armed with new technology and an awareness of global issues, post-Millennials are engaging in social entrepreneurship in previously unimaginable ways. Though still materialistic, these teens and even preteens want to do something more significant than acquire the latest i-Pod Touch or Wii.
Looking for a purpose
Borrowing from trends in celebrity charity, kids are mobilizing their peers to address everything from infant mortality in developing nations to neighborhood concerns. They're donating presents to charity, and they're establishing their own nonprofits.
“The number of kids creating their own organizations and taking action for causes they care about is skyrocketing,” said Nancy Lublin, chief executive of DoSomething.org, a New York-based nonprofit that helps young people to engage in philanthropy.
“Kids today just saw their parents go through a recession, get laid off and struggle,” Ms. Lublin said. “They look around and say: 'What's the point? I don't just want a second car in my driveway. I want a life of purpose.' ”
In the past year, 79% of girls in the United States have contributed food or clothing, 53% have given their own money, and 66% have asked family or friends to give or volunteer, according to research commissioned by the United Nations Foundation.
READ MORE HERE.
When Shannon McNamara was 13, her parents took her and her siblings to Peru during summer vacation to volunteer in an orphanage.
“At the beginning of the trip, I was thinking, 'Why can't I be on a cruise ship instead?' ” said Ms. McNamara, now 17 and a senior in high school in Basking Ridge, N.J. But the experience was “worth more than any cruise or trip to Disneyland could give you,” she said.
The family took a similar trip to Africa three years ago, and Ms. McNamara started her own nonprofit, Share (Shannon's After-School Reading Exchange), shortly after to help educate African girls. She has since volunteered in Tanzania every summer, and has collected 23,000 books and shipped them to schools there. She has also begun raising money for scholarships.
Meet the teen philanthropists. Armed with new technology and an awareness of global issues, post-Millennials are engaging in social entrepreneurship in previously unimaginable ways. Though still materialistic, these teens and even preteens want to do something more significant than acquire the latest i-Pod Touch or Wii.
Looking for a purpose
Borrowing from trends in celebrity charity, kids are mobilizing their peers to address everything from infant mortality in developing nations to neighborhood concerns. They're donating presents to charity, and they're establishing their own nonprofits.
“The number of kids creating their own organizations and taking action for causes they care about is skyrocketing,” said Nancy Lublin, chief executive of DoSomething.org, a New York-based nonprofit that helps young people to engage in philanthropy.
“Kids today just saw their parents go through a recession, get laid off and struggle,” Ms. Lublin said. “They look around and say: 'What's the point? I don't just want a second car in my driveway. I want a life of purpose.' ”
In the past year, 79% of girls in the United States have contributed food or clothing, 53% have given their own money, and 66% have asked family or friends to give or volunteer, according to research commissioned by the United Nations Foundation.
READ MORE HERE.
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